Ipsos

What does your company specialize in?

Ipsos is a leading global market research and polling company that specializes in providing data-driven insights and analysis to help clients understand consumer behavior and market trends.

Which industries, business sizes, or specific client needs do you serve?

Ipsos serves a wide array of industries, from consumer-packaged goods and healthcare to automotive and finance, catering to businesses of all sizes seeking data-backed strategic guidance. Ipsos' 75 business solutions are based on primary data from surveys, social media monitoring, and qualitative or observational techniques.

What sets your company apart from others in your field?

Ipsos partners with clients, offering more than data – actionable truth. As trusted advisors, we guide understanding of consumers, markets, and products, leveraging science, AI, and technology with security, simplicity, speed, and substance

How long have you been in operation, and are there any notable achievements you’d like to highlight?

Ipsos was founded in 1975 and has grown to be one of the largest market research companies globally. With operations in 90 markets, Ipsos has a long history of providing reliable data and innovative research solutions to top companies worldwide.

How can members of this community potentially work with you?

Members can collaborate with Ipsos through partnerships on research projects, utilizing Ipsos' data and analytics services, or engaging in knowledge sharing through industry events and publications []. Ipsos offers a range of services, from custom research to syndicated studies, providing opportunities for diverse collaborations.

Any interesting trivia about your company culture, founding story, or mission?

Ipsos is committed to sustainability and social responsibility, actively working to reduce its environmental impact and promote ethical research practices globally. Ipsos was the first research company in the world to become a signatory to the UN Global Compact.